Monday, June 8, 2009

Promoting Your Mobile DJ Business With 0 Budget

You have a mobile DJ business but no budget for promotions? That's not a big problem. Most DJs don't put aside 100s and 1000s of dollars for promotions costs. They rely on word of mouth promotions. But there are some ways to increase even more word of mouth, and they come at an easy price - Free.

Are you using social media to promote your DJ services? If not, you are really hurting yourself. Get on Facebook, MySpace, Twitter, and other sites right away. Sign up, create your profile, and join the conversation that's happening on these sites. Don't spam people with in-your-face marketing messages though. That's not the point of these websites. Instead, chat it up with people in your town. Treat it like a big cocktail party on the net. Make sure you include links to your DJ website on all your profiles. Also, be sure to mention what you are working on. For instance, "Hey I'm DJing a wedding today. Wish me luck!" Or even better, "Congrats to Jennifer and Kyle on their marriage! I'll be DJing the reception tonight."

Once you have spread the word on a few websites, you can move on to other methods. My favorite and most successful method is paying referral commissions. What does that mean? Well, let's say Jim has hired you to DJ his son's birthday bash. After a successful gig, Jim recommended your services to his neighbor, John. When John hires you for his high school reunion, you can give Jim a commission - maybe just twenty five dollars.

Why would you do that? Can you even afford to pay people for this? Of course you can. You aren't paying anybody to spread the word until they have brought you a paying customer. Then you just take a bit of the new profits, and give your referrer a nice commission.

This kind of system will encourage your customers to become a sales army for your business. It is extremely useful, and you will really see results if you start using this method. I hope this little tip will boost your DJ business income. You can thank me with a nice commission -if you want..hahah!

No comments:

Post a Comment